Episode 112: Should You Sell a Course or a Low-ticket Offer? (The Reality of Selling Courses for Coaches)

Written By Lexie Smith

Listen on Apple Podcasts / Listen on Spotify / Access Transcript on Buzzsprout / Watch on YouTube

 Have you ever thought about launching a course or a low-ticket offer? In theory, it sounds like a dream—record some content, set up an ad campaign, and watch the money roll in. But is it really that simple? In this episode, Lexie and Emily break down the real economics behind selling courses and digital products, revealing the hidden costs, audience requirements, and marketing strategies needed to make it work. From late-night karaoke memories to real talk on ROAS (Return on Ad Spend), we’re diving deep into the numbers that actually determine success.

What You’ll Learn in This Episode:

  • The common misconceptions about selling online courses and digital offers

  • Why audience size and engagement matter more than you think

  • The real numbers behind course sales: gross vs. net profits

  • How much you actually need to invest in ads to hit your revenue goals

  • Why some course creators succeed while others struggle to break even

🔹 Follow Em & Lex on Instagram: https://instagram.com/readysetcoachcommunity

🔹 Join the Ready Set Coach Community: https://www.readysetcoachcommunity.com

Here’s what you’ll learn - Time Stamps 

00:02 – Kicking things off with some late-night karaoke stories
02:23 – The myth of passive income and easy course sales
04:47 – What makes courses seem like a good idea?
07:11 – Breaking down the financial realities of course sales
09:39 – The difference between gross and net revenue
11:45 – Understanding ROAS and the cost of acquiring customers

 

Lexie Smith
Next

Episode 111: Virtual Assistant vs. Digital Business Manager: Which One Does Your Business Need?