Episode 7: How to Price Yourself, Beta Clients & Discounts


Listen on Apple Podcasts / Listen on Spotify / Access Transcript on Buzzsprout

Emily Merrell and Lexie Smith review how to price yourself as a coach and then confidently stand behind your pricing. The business coaches review the dynamics involved in selling to friends, signing beta clients, setting boundaries, and when it is and isn’t okay to offer discounts. Tune in to learn the duo’s exact formula for pricing yourself right as a coach from the get-go. 

Here’s what you’ll learn:

  • How Em has navigated working with friends as clients. 

  • How both Emily and Lexie first priced themselves as coaches. 

  • The exact pricing formula they teach their clients in Ready Set Coach. 

  • Em and Lex’s stance on Beta clients - how and why they are all for them

  • How to develop the confidence to stand behind your price point

  • When it is and isn’t okay to offer friends & family discounts

  • How to own your worth as a coach

  • Takeaway homework on how to go about reverse engineering your price point to support your lifestyle.

Follow Em & Lex on Instagram at @readysetcoachprogram

Learn more about the Ready Set Coach Program at Readysetcoachprogram.com

Snag 5 Numbers to Know to Launch a Coaching Business here.

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Episode 8: How to Set and Implement Boundaries as a Coach

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Episode 6: How We Hit Our First Six Figures