Episode 42: How to Position Yourself Successfully in the Coaching Industry

Written By Lexie Smith

Listen on Apple Podcasts / Listen on Spotify / Watch on YouTube / Access Transcript on Buzzsprout

In this episode, Emily Merrell and Lexie Smith break down the different ways to position yourself within the coaching industry.  From messaging to pricing to sales and more, hear the duo talk through various positioning strategies that can make you stand out in the crowded coaching world.

 

Here’s what you’ll learn: 

  • Different ways you can be perceived in the coaching world

  • Different elements that factor into your positioning, such as messaging

  • How to position yourself on social media in an authentic way

  • Different tiers of offerings you can provide based on how you want your coaching business to be perceived

  • How the client experience is affected (or should be altered) by how you decide to position yourself as a coach

  • How different levels of exclusivity affect your price point when curating your offering

  • The importance of credibility when you are going after the luxury and high-ticket market as a coach

  • Tips on positioning yourself as more accessible to a larger client base

  • And More!

Follow Em & Lex on Instagram at @readysetcoachprogram

Learn more about the Ready Set Coach Program at Readysetcoachprogram.com

Snag 5 Numbers to Know to Launch a Coaching Business here.

Learn more about Six Degrees Society and THEPRBAR inc.

Lexie Smith
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Episode 43: How to Conduct Market Research for Your Coaching Business
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Episode 41: How to Navigate Being Triggered in a Digital World